LYP SMM Team
Currently I'm using a workaround to create Meta/TikTok ads for client approval by creating a 'Digital Ads' Project in their social space, then using the 'Content' function to include all the ads details, but it would be amazing if there was actually a purpose-built Paid Ads section that could be toggled on for relevant clients who are paying for both organic social media management AND paid ads.
Rella can only get us halfway there at the moment with this DIY workaround, and we're still having to use Swydo for paid ads analytics, still having to use Meta Business Suite, and still having to email clients for ad approvals instead of having everything in the one place (which kinda defeats the purpose of using Rella as I'm still having to switch between multiple different tools, client experience isn't as professional/seamless as it could be). Ideal outcome is organic AND paid content, all managed in the one tool, from end to end!
Suggestions:
  • Separate section for 'Paid Ads' that can be toggled on/off in each Social Space - covering (at least) Meta, Google and TikTok Ads
  • Section for budget, targeting, copy, link and multimedia creative for each campaign
  • Ella surfaces high-performing organic content as potential candidate for paid ads
  • Comprehensive analytics reports that can be auto-generated using Ella workflows (ideally client receives just one monthly report that includes organic AND paid analytics in a clear, user-friendly interface)
  • Pre-built automated Ella workflow/prompt that intelligently designs ad campaigns using everything it already knows about the brand and previous performance data